Funder
SICA AZUL Project – Republic of China (Taiwan)
Cofinancing
UK Foreign, Commonwealth & Development Office – Blue Social Challenge Fund (Grant ID: SBE-BSCF 301439-407), International Institute for Sustainable Development (IISD)
Timeframe
June – October 2025
Strengthening Belize’s Seaweed Industry via Marketing & Value Adding
The SICA AZUL project focused on polishing Belize’s seaweed into a product that could compete in regional and global markets through professional packaging, processing, and marketing.
It was about telling a bigger story — one that linked Belizean seaweed farmed between the Belize Barrier Reef System with the shelves of supermarkets, the kitchens of health-conscious families, and the social media feeds of influencers.
Highlights
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- Installing a BS-180 powder mill (15kg/hr) to create high-quality seaweed powder.
- Designing branded packaging for 1oz, 2oz, and 4oz units.
- Contracted a photographer/videographer to produce 40+ images, 1 promotional video, and 5 short clips.
- Working with social media influencers and launching an October social media campaign.
Outcomes
This project gave BWSFA a market-ready toolkit: professional branding, polished packaging, high-quality photography, and marketing campaigns to reach new audiences. It marked the transition from local presence to national contender.
Partners
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- Belize Aquaculture Limited
- Ministry of Agriculture
- BELTRAIDE
Legacy
SICA AZUL is the culmination of years of growth. From farms to branding, training to tourism, this project tied it all together — preparing Belize’s seaweed industry for scale, visibility, and sustainable national impact.